Super
Daniel and Simon Beckerman are the creators of SUPER and are also publishers of PIG Magazine, the most prestigious independent music and fashion magazine in Italy together with PIG Radio, one of the most infuential indie music web-radios on the net.
The idea came out when Daniel realized that there was no eyewear brand that was representing a certain type of fashion culture - street couture. The business strategy, if there was one, became to give people something that was the best quality product at the most reasonable price. Luckily the home of the team was Italy, the best country in which to produce sunglasses. Together with the best manufacturers SUPER has teamed up with one of the most well known German lens companies; Zeiss Sunlensess division, that after a first look, joined enthusiastic the project.
SUPER is now favoured by celebrities worldwide, including David Beckham, Beyonce Knowles, Jessica Alba and many more. With a focus on classic design and a plan to always move forward it's safe to say - The future is yet to come.
The idea came out when Daniel realized that there was no eyewear brand that was representing a certain type of fashion culture - street couture. The business strategy, if there was one, became to give people something that was the best quality product at the most reasonable price. Luckily the home of the team was Italy, the best country in which to produce sunglasses. Together with the best manufacturers SUPER has teamed up with one of the most well known German lens companies; Zeiss Sunlensess division, that after a first look, joined enthusiastic the project.
SUPER is now favoured by celebrities worldwide, including David Beckham, Beyonce Knowles, Jessica Alba and many more. With a focus on classic design and a plan to always move forward it's safe to say - The future is yet to come.
